According to research by eMarketer, + 50 % of all consumers will make purchases directly from their mobile phones in 2017. And with many shoppers already regularly browsing and doing research on their smartphones, they are now also making purchases online. To benefit from this trend, the following are suggestions to increase your relevance and revenue in mobile –
1. In-App Marketing
In-app marketing is a very important new capability in the app engagement space. While push messages send people to the app, in-app marketing makes sure the user is having the best possible experience and that they come back for more. For example, an in-app marketing platform can automatically enable marketing and product teams add new engagement capabilities to their apps in order to improve the user experience, deliver higher ROI, etc. With this, it’s important the platform have extensive support for customizable features that can be inserted into existing iOS and Android apps in just minutes, without requiring any coding or app store approval. In conjunction with this, you can create in-app promotions using videos, coupons, and cart reminders quickly, etc. to reduce churn with in-app walkthroughs, have tool tips, and provide upgrade notifications. As well, it’s important for clients to be able to segment their audiences based on behavior and demographics to create highly personalized campaigns based on users’ past behavior or real-time actions in the app. Compelling metrics for using an in-app marketing platform include achieving a 21% conversion in promoting a new payment service.
2. Big Data Means Big Downloads
In addition to e-commerce sites, one of the challenges for every mobile app is simply getting more downloads. One of the most important ranking factors to show up in app stores is rankings and reviews. Unfortunately, satisfied users often don’t leave reviews while dissatisfied users tend to be vocal ! To solve this problem, use a product that takes the guesswork out of growth hacking your app by gathering relevant data, identify patterns and trends and then automatically optimize the app. This accelerates apps’ organic growth, improves retention rates, and increases revenue.
Enterprises are increasingly using products that enhance digital customer engagement with greater personalization to increase conversions, reduce churn, and provide a superior User Experience – when people are engaging with their organization – by providing a customer with a contextual marketing offer in real time.
4. Measuring Mobile Marketing
Marketing today is more science than art. ROIs are measured with campaign results and ad spends analyzed both in real time and afterwards. Today, with the rise of mobile commerce, much of our research and purchasing decisions are done on mobile devices. Thus, there is a need for mobile tracking. Having a product that provides these capabilities with mobile advertising attribution and analytics, enables the organization to better target their market, optimize their ad spend, and boost ROI. And with the platform having an SDK, you can have an integrated solution that is an essential part of the organization’s performance marketing decision-making process.
5. Finding the Next App
Use a mobile discovery platform to help people find the best app – when needed – with a great user experience. These platforms provide mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth, including in independent app stores. Further, they help app developers promote specific apps and push app recommendations and discovery so that developers can promote and monetize their apps, and users can find personalized apps.
Dec 21, 2016 CAIL – Mobile Industry commentary