1. Cash Runway (in months)
2. Customer Acquisition Cost
3. Monthly Burn
4. Net Revenue
5. Gross Margin
An example not to follow !
A SaaS startup was celebrating their 100,000 users – but bleeding $80,000. monthly because their CAC was 3x higher than their customer lifetime value ! They were scaling themselves into bankruptcy.
The reality is simple – Early-stage venture success isn’t about inconsequential or vanity metrics, it’s about delivering high value for Customers and building a sustainable engine for growth.
To improve the probability of success, focus on the 5 metrics above and track them weekly.
And make timely decisions based on the numbers and the trends.
Feb 14, 2025 from Berkus Economics / CAIL info@cail.com www.cail.com 905-940-9000