Enterprise XR Use Case Trends –
- Training / Learning is still the top XR application (increasingly with AI)
- Greater interest in XR from healthcare and the public sector
- More reporting of better metrics and quantifiable ROI
- Sustainability is an increasingly important benefit with XR
Delta Air Lines collaborated with Futurus and ArborXR to improve airplane deicing training that resulted in saving millions of dollars in operational and travel costs while increasing employee knowledge retention, muscle memory, and confidence. Moreover, where previously only 3 people could complete deicing training per day, it’s now possible to train over 150 technicians daily – a 5,000 % increase !
Fortis Construction saved $3 million in three months on a large data center project with VR BIM reviews.
Rivian – the electric vehicle maker uses of VR (Autodesk on Varjo headsets) to reduce on emissions, waste, and costs at every stage of vehicle design and production.
BMW Group unveiled its new Talent Campus in Munich, utilizing AI and VR to train 40,000 employees.
AXION Energy introduced VR operator training at its Campana refinery in Argentina.
Emirates announced its use of immersive learning platform MIRA to provide Safety & Emergency Procedures (SEP) training to 23,000 cabin crew workers.
Avangrid implemented VR for wind and solar technicians at its National Training Center in Oregon to complement traditional hands-on learning.
Immersive experiences are emerging in presentations, technical briefings, virtual tours, employee wellness, etc. For example, Porsche provided engineers and media with Meta Quest 3 headsets for an immersive presentation of the all-electric Macan. In addition, Porsche’s CEO attended the Taycan Turbo GT’s record-breaking lap around the Laguna Seca raceway with an Apple Vision Pro providing an experience that included a virtual track map and multiple windows of telematics.
Nestlé announced plans to expand its Immersive Factory Experience to additional locations and languages. Designed to “ reinforce trust ” with stakeholders and reduce the brand’s carbon footprint, the virtual tour reveals the safety, quality and health measures involved in manufacturing well-known nutrition products.
NASA deployed a custom HTC Vive Focus 3 VR headset paired with an exercise bike for Astronaut wellness to provide mental and physical activities during long stints on the International Space Station. NASA is also using VR to prepare astronauts for life on Gateway, the lunar space station or “home-away-from home” initiative.
In agriculture, New Holland, a division of farm machinery and construction equipment company CNH, showcased a VR solution to train partners, dealers, customers, and students on its CR EVO 7.90 Combine Harvester providing greater teaching flexibility and safety as well as enabling faster learning of machine capabilities, operating controls, maintenance procedures, etc.
BNSF Railway incorporated multisensory mechanical training simulations utilizing VR technology from HaptX and RoundTable Learning to enhance safety and improve role readiness.
German company Kloeckner Metals adopted VR – Pico 4 enterprise paired with a real crane remote control – to safely and efficiently train crane operators.
TD Bank expanded its VR training pilot project that began in 2023 to additional branches in an effort to change the way new and existing employees learn to handle challenging customer scenarios.
Hilton Hotels is using XR for soft skills development by combining WebXR and Generative AI into a guest service training experience offering personalized coaching to employees in a “safe, authentic” virtual practice space.
The medical industry displayed increasing interest in XR with Boston’s Mass General Brigham using XR for code cart training of new nurses.
Surgeons established the UC Davis Medical Extended Reality (MXR) Research Group.
Federal and local government agencies and local governments including the U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) expanded its use of Vuzix M400 smart glasses to reduce response times, improve operational efficiency, and improve workplace safety.
The World Health Organization usesVR training to improve “ public health capacities ” at ports and on ships with participants testing a lifelike immersive ship sanitation inspection experience providing positive results.
The U.S. Air Force and the U.S. Navy use XR training to sharpen active shooter skills and achieve higher graduation rates, with just-in-time training on ships and submarines. As well, the Air Force chose GridRaster’s XR solutions to provide pilots and commanders with real-time operational insights.
The Iowa Department of Transportation has employed AR to visualize each phase of a infrastructure project lifecycle.
The Liverpool City Region Combined Authority in the UK used VR to present an upcoming construction project to the public.
While there was increasing interest in consumer-facing XR applications, training remained the most popular use case of XR in enterprise throughout 2024. And now with AI-enhanced learning applications in a wide range of industries, XR / AI solutions are fast tracking people developing new competencies and expanding the organization ability to – make innovation more rewarding and rollout new digital services to deliver more value, expand opportunities and revenue streams, have competitive advantage, reduce costs, improve operational efficiencies, etc.
Numerous brands created apps for the Apple Vision Pro including well known retailers Wayfair (Decorify interior design app), J. Crew (Virtual Closet), Lowe’s (Style Studio), and Best Buy (Envision to plan your home technology setup).
In Healthcare, medical professionals performed breakthrough experiments using the Apple Vision Pro assisting in spinal and heart surgeries at London’s Cromwell Hospital and Stanford Health Care in the Bay Area as well surgeries at India’s GEM Hospital in Chennai. In all cases, Vision Pro provided consolidated, hands-free access to real-time information about the patient and procedure.
Sharp Healthcare in San Diego established a Spatial Computing Center of Excellence with Apple Vision Pro headsets assisting employees in various jobs.
Boston Children’s Hospital created a medical personnel training app with the Vision Pro.
For additional AVP Uses Cases see – Apple Vision Pro: Already a Hit in Healthcare and Retail
For additional examples of XR improving outcomes in enterprises see – Up-and-coming Enterprise XR Use Cases
January 31, 2025 by Emily Friedman / CAIL info@cail.com www.cail.com 905-940-9000