With the Apple Vision Pro, various use cases have been developed that enable organizations to benefit with a $3,500 spatial computer – that delivers a futuristic experience that shines for entertainment, especially when watching movies on what feels like a private IMAX screen, but also for productivity and gaming. Most recently, with the rollout of spatial Persona, it also has the power of teleportation. From JigSpace with giant 3D models to Resolve, which engineers can use to map out a complex HVAC or electrical system, with SAP Analytics Cloud providing data visualizations, Apple has a broad range of software from various developers to show off what is possible.
With these capabilities, examples of improving outcomes with immersive applications and the Apple Vision Pro are –
1. The Nvidia Inverse Cloud APIs running on the Apple Vision Pro
The integration of Nvidia Inverse Cloud APIs with Apple Vision Pro combines the power of cloud computing and edge device processing. Nvidia’s APIs leverage advanced algorithms and deep learning techniques in the cloud, while Apple Vision Pro provides robust vision processing capabilities on the device itself. This collaboration allows for efficient and scalable execution of complex tasks such as image recognition, data analysis, and simulations. By running Nvidia’s APIs on Apple Vision Pro, users benefit from real-time insights and enhanced performance across various applications, spanning healthcare, autonomous driving, and more.
2. SAP Analytics Cloud with the Apple Vision Pro provides an extensive overview of a 3D recreated campus with multiple buildings and parking lots
With SAP Analytics Cloud there is an extensive overview of a 3D recreated campus with multiple buildings and parking lots. You can interact with each of them and see key data points, but for someone a bit more of a visual learner, the data can be overlaid in a 3D environment. It’s an easy way to see a deployment of resources in real-time as well. For instance, an arena or stadium could use something like this to monitor parking spots in real time to help control traffic.
3. Resolve can take standard schematics for an electrical, HVAC, or even plumbing system
– and in seconds, present it as a life-size model with interactive elements
Resolve has a great construction application for job preparation or examining something hidden behind a ceiling panel while at the site. It can take standard schematics for an electrical, HVAC, or even plumbing system and, in mere seconds, present it as a life-size model with interactive elements above, next to, or even below you when the Apple Vision Pro is on. With this, people who are not familiar with these situations or not a specialist with specific skills, can appreciate what’s happened and see the spots with the work order items and examine the various elements.
4. Complete HeartX can examine various models of a human heart with the Apple Vision Pro
HeartX with the Apple Vision Pro provides comprehensive examinations of various human heart models. Leveraging cutting-edge image recognition and analysis technology, HeartX can accurately identify and assess intricate details within these models. From structural anomalies to functional aspects, HeartX provides detailed insights, aiding in diagnosis, research, and educational endeavors within the field of cardiology. Whether it’s studying cardiac anatomy, detecting abnormalities, or simulating physiological processes, HeartX revolutionizes the way we understand and interact with the complexities of the human heart. With amazing detail, from major arteries to minor ones, either still or as a 3D model, this now a training tool for medical practitioners as well as students.
5. Microsoft Office 365 running on the Apple Vision Pro
For more comprehensive insights with impressive visuals to quickly understand an area of interest or topic, you can use Microsoft Office and other applications with the Apple Vision Pro. This can also be performed with Mac displays. In addition, you can also use Keynote to work on a presentation and get a feel for how it will be rendered.
6. XR / Extended Immersive Videos
Watching 3D/immersive video really gives visual content an extra dimension. For example, when you watch some Disney+ apps or a film on Tatooine or in Monster University – you feel like you’re actually in a theatre.
There are also a number of Apple TV+ spatial documentaries – including the ‘Adventure’ series you can follow extreme sports athletes. It’s a kind of 180 degree 3D video which lets you follow an athlete high up in the mountains.
There is also a lot of potential where 3D content is an extension of a video. For example, in the Red Bull app, you can watch the famous Red Bull Erzbergrodeo (an extreme race with dirt bikes on a terraced course) in video and discover the course in detail in 3D in your space. A concept video was also recently shared in which 3D content was used to give spatial context to an F1 race.
7. XR shopping – Immersive E-Commerce
AR commerce exploded during Covid since stores were closed and the utilization of online / e-commerce to enable people assess if a product would fit them. Extending on this, with the emergence of AVP AR commerce apps, MyTheresa is an example of an app where you can immerse yourself in an XR environment (ie: a sunny beach or Paris at night) and view clothing and accessories that matches that setting/moment. With the Decathlon app you can discover certain product innovations in 3D. Another great example of XR shopping is Wayfair’s Decorify app – where you can choose a kitchen in a certain style, which you can really stand in and then change the model and material of all individual parts such as the tap, the kitchen top, the refrigerator, etc.
8. AI Assistants / Branded Utilities
To make life better with a more engaging experience is the Aura app with Spotify and XR to enhance the vibe in your room when listening to music (there is already some kind of alternative). Because you can run many apps on the AVP at the same time, many branded services are expected to be available for – quicker learning about new services / product, for how-to or tutorials on cooking, repairing things, for entertainment, etc. The JigSpace app is a good example of how this by being able to open many 3D models to see and explore them – including having a life-size or larger rendering of a 3D model (of a car, an airplane engine, etc.). As well, you can physically walk around it, examine various parts, and even pull individual parts out for further examination. It’s just one example of a model, but JigSpace could be used by designers or engineers who need to do a quick spot check or even to see progress while not in front of the physical object. If JigSpace opts to roll out support for spatial Persona through SharePlay, it could be a true way to collaborate from afar, and that point extends to many of these business use cases. It could also be a neat route for training in various simulators, as it could reduce the hardware cost and let others sit in on those.
As well, with branded virtual / AI based assistants / agents continuously run as an app while you’re using the AVP, a character can keep you company, provide entertainment or help you with performing a task. For example, Wisp is a beautiful virtual ornament that you can place on your desk and is also an AI companion.
9. Storyliving – Branded immersive experiences
The Apple Vision Pro (AVP) is great for entertainment with a better spatial story experience utilizing very high quality immersive visuals and crisp 3D rendering – so the storyline comes to life. For example, in the demo app ‘Encounter Dinosaurs’ , the experience starts with a butterfly flying through your room and responding to the hand tracking and then the dinosaur follows you too. In a time where sustaining attention is scarce, these are experiences that people really engage with full attention for a long time.
10. Gamified Experiences
The Fruit Ninja app is a good example of branded gamification.
Another example is gamifying tasks as indicated at Shopify’s lead AR/VR engineer Daniel Beauchamp.
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Summary
With the Apple Vision Pro able to meaningfully improve outcomes in enterprises and for their Customers with an immersive User experience and a rich learning environment, this is definitely an opportunity.
And when these advanced eXtended Reality / Spatial Computing visual capabilities are combined with AI (ie: ChatGPT, Gemini, etc.) to add intelligence to processes – those who are entrepreneurial and can innovate for impact have a significant competitive advantage with the creation of new digital services having high appeal and value.
April 19, 2024 Jacob Krol / PLAYAR / CAIL CAIL Innovation commentary
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