Examples of Innovating for Impact
Examples of “ Innovating for Impact “ by creating significant new value and capabilities to expand opportunities as well as meaningfully increasing relevance and revenue include –
- Nintendo Wii’s Motion Controls
- What radical feature can we add? Nintendo introduced a major innovation with motion controls in the Wii gaming console, revolutionizing the gaming industry. This approach was creative and unexpected, setting Nintendo apart from its competitors Sony and Microsoft.
- Dyson Bagless Vacuum Cleaners
- What can we remove? Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This innovation made Dyson a leader in the industry.
- Warby Parker’s Online Try-Ons for Spectacles
- Warby Parker, an eyewear company, implemented a virtual try-on feature on their website, allowing customers to try on glasses online. This differentiated them from traditional brick-and-mortar opticians.
- Tesla Over-the-Air Software Updates
- Tesla’s innovation was to remotely update and enhance the features of their electric vehicles through online software updates. It is a creative way to continually improve their product and customer experience, setting them apart in the automotive industry.
- Airbnb “ Experiences ” Feature
- Airbnb expanded beyond accommodation by offering “Experiences” where users can book unique activities hosted by locals. This clever move diversified their platform and added a new dimension to the travel industry.
- Red Bull Content Marketing and Extreme Sports Sponsorships
- Red Bull differentiated itself by producing extreme sports content and sponsoring events, associating the brand with adrenaline and adventure, setting itself apart in the crowded energy drink market.
- Zappos Exceptional Customer Service
- Zappos built its brand by providing exceptional customer service, including free returns and a 365-day return policy, setting a new standard for online shoe retailing and differentiating itself from competitors.
- Google “ 20 % Time ” for Employee Projects
- Google allowed employees to dedicate 20 % of their work time to pursue personal projects, which led to innovative products like Gmail and Google News, demonstrating a creative approach to fostering internal innovation.
- LEGO User-Generated Content Platform
- LEGO Ideas is an online platform where users can submit their own LEGO set designs. If a design receives enough votes, LEGO may produce and sell it, engaging the community and fostering creativity.
Oct 20, 2023 CAIL Innovation commentary email@example.com www.cail.com 905-940-9000