Vita Coco ” Seedlings for Sustainability “ with XR

To support the company’s “ Seedlings for Sustainability ” initiative — aimed at planting up to 10 million coconut tree seedlings by 2030 — Vita Coco created a 3D simulation on Roblox called “ The Coconut Grove ”.  More than 26 million people visited, driving 94 million impressions and introducing a new generation of consumers to the brand.  The “Seedlings for Sustainability” program helps replenish the aging population of coconut trees by providing farmers with new seedlings.  This past year, the Vita Coco Project and its partners worked with more than 120,000 people in its sourcing communities — including farmers and their families, teachers, students, and more. They also distributed more than 400,000 seedlings, trained 8,000 farmers in regenerative agriculture practices, and built seven classrooms in the Philippines, bringing the total number of educational facilities it has helped build to 36 centers since 2014.