|
Arnotts |
|
SOA
gives retailers a critical market advantage
There is no replacement
for direct, personal interaction with
customers in stores. The next best thing,
however , is to be able to view a single, accurate picture
of how the customer shops, what they buy, when and where. Many
retailers already capture such details but struggle with delivering a
consistent set of customer information across channels, merchandising and
business operations, in order to provide a consistent and compelling shopping
experience. This need for shared information systems is
driving retailers to adopt service-oriented architecture (SOA). SOA
offers a flexible way to connect the many different silos of information
throughout the retail organization, providing users with a single view of
customers and inventory. SOA provides the ability to develop enterprise
applications as modular business services that retailers can easily integrate
and re-use as needed to provide consistent business logic across their
various platforms. Arnotts, the |
|
Sept. 27, 2007